DADvocate

I found this kind of humorous and maybe scary. Beatles fans are angry that Proctor & Gamble is using the song, "All You Need Is Love" in its Luvs disposable diapers commercials.

"I just cannot see a Beatles song being used for trivial things ... not Beatles songs!!!!" fan Andy Bonnell said by e-mail from Liverpool, England, the Beatles' home base.

Such sentiments represent something of a lost cause. A version of their song "Help!" was used in a car commercial in 1985, and the many appearances since then include the late John Lennon's son Julian's 2002 cover of "When I'm Sixty-Four" for insurer Allstate Corp. and current Target Corp. store commercials that use a version of "Hello Goodbye" - "Goodbuy" in the ads.

But the "All You Need..." campaign, launched this month for Procter & Gamble Co.'s Luvs diapers, struck a particularly sour note for some fans, who heated up online forums about it. Among the objections is that the idealistic song, popular in the counterculture "Summer of Love" era and among Vietnam War opponents, is being used at the time of another war, in Iraq, to evoke soiled diapers.

"For people who feel that political connection, it comes off as kind of a callous action," said Angela Natividad, coeditor of adrants.com, a marketing commentary site. "You've got the Beatles, which draws like, religious feelings, and you've got the war."

Somebody needs to get a life.

Now for the scary part.

Let's hope that none of these angry people, especially the ones with the "religious feelings," are Charlie Manson disciples.